Ben Scheerer
Inducted: 2024
Specialties: Primary Research, Data and Analytics, Qualitative Research, Quantitative Research, Market Analysis, Technologies, Product Analysis, Win/Loss, Open Source Intelligence
Geographies: North America
Industries: Technology
Ben is a competitive marketing professional with a background in technology, currently spearheading competitive and product marketing strategies as well as go-to-market initiatives for cloud marketplaces at Red Hat.
His career spans over two decades, including roles at companies like VMware, Quest Software, and CA Technologies. He has experience in competitive and product marketing, sales, consulting, and solutions marketing.
He founded the Competitive Marketing Summit and is a frequent speaker and writer on technology management topics.
He holds a master's degree in Computer Information Systems from the University of Denver and an undergraduate degree in marketing and business from Western Michigan University. He also has certifications in Pragmatic Marketing Foundations & Focus and ITIL® V3 Foundation. He serves as treasurer on the North Muskegon Public School board.
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