Upcoming Competitive Intelligence Events
The 2026 Competitive Marketing Summit
At the Competitive Marketing Summit, competitive intelligence leaders, strategists, and marketers gather to connect, learn, and grow. Our community shares proven strategies and real-world examples that drive results.
This year's theme, The Art of Competitive Marketing, isn't about rigid formulas or scientific certainties. It's about mastering the skills and knowledge to outmaneuver the competition. Think of it less as a science and more as a craft—a culmination of strategic moves designed to achieve our goals and propel our careers forward.
2025 is in the Rearview Mirror and 2026 is firmly in our Sights.
Join us in the Council of Competitive Intelligence Fellows newsroom for a fast-paced, newscast-style webinar on the year that was – and the year ahead in CI We’ll cover: - 2025 global CI news highlights and how leading teams adapted - How AI shifted from perceived threat to everyday assistant in CI workflows - Key new CI/strategy books every practitioner can use - What to expect in 2026: conferences, training, webinars, and industry shifts Perfect for CI pros, product marketers, strategists, and enablement teams looking to stay ahead in an AI-accelerated market.
Recent Webinars
January 2026: 2025 is in the Rearview Mirror and 2026 is firmly in our Sights.
Hosted by Fellows Arik Johnson and Tracy Berry, this webinar with the Council of Competitive Intelligence Fellows is a fast-paced, newscast-style webinar on the year that was – and the year ahead in CI In this video:
2025 global CI news highlights and how leading teams adapted
How AI shifted from perceived threat to everyday assistant in CI workflows
Key new CI/strategy books every practitioner can use
What to expect in 2026: conferences, training, webinars, and industry shifts
Perfect for CI pros, product marketers, strategists, and enablement teams looking to stay ahead in an AI-accelerated market.
July 2025: Elicitation: The Art of Conversation
Decision-makers still cite live conversations as their richest data source. Yet most calls leave insight on the table. This masterclass arms you with a repeatable elicitation playbook — so you surface deeper truths in win-loss interviews, user feedback, and in customer councils among others. Follow the steps we will share, and you will be successful at eliciting what you seek during every conversation.
