Melanie Prudom
Inducted: 2024
Specialties: Primary Research, Secondary Research, Data and Analytics, Qualitative Research, Quantitative Research, Market Analysis, Scenario Planning/War Games
Geographies: North America, South America, Europe, Asia
Industries: Biotechnology, Consulting, Manufacturing, Pharmaceuticals
Melanie has 20+ years’ experience in strategic marketing, insights generation and new/existing product management. Her skills have been honed in several B2B verticals, pharmaceuticals/biotech and financial services. Before retiring in June 2023, she was Director, Market Insights at West Pharmaceutical Services. She created DuPont’s global Intelligence Center of Excellence to spread use of world class practices. She supported the Advanced Materials pillar and Electronics & Communications business. Melanie also worked at Pfizer, Wyeth, First Union/Core States, Manufacturers Hanover, plus several other banks, a venture capital incubator and an SBA-funded Small Business Development Center.
Melanie earned an MBA, Marketing & Finance from Simon School, University of Rochester. She also completed post-graduate (PhD) studies in Marketing and Strategy at Fox School, Temple University. She is a 2024 inductee into the Council, past member of Intellus and Strategic Consortium of Intelligence Professionals (SCIP), SCIP Catalyst Award winner and served as local chapter coordinator for several years. She presented at conferences and has several journal articles. Melanie lives in suburban Philadelphia with her husband and 2 kitty kids; they are avid Eagles fans.
More Information: