Tracy Berry
Inducted: 2024
Specialties: Primary Research, Secondary Research, Qualitative Research, Quantitative Research, Market Analysis, Product Analysis, Win/Loss, Financial Insights and Intelligence, Open Source Intelligence, Startups, HUMINT
Geographies: North America, Europe, Asia
Industries: Banking and Finance, Consulting, Insurance, Professional Services, Technology
Tracy has spent nearly her entire career in competitive intelligence and strategy. She was an intelligence officer at the U.S. Department of Defense for 12 years, followed by several years running her own CI consulting firm. After taking time out from CI to explore her passion for equestrian sports as a horse show manager on the West Coast, Tracy returned to the corporate world in 2014 and took on increasingly-demanding roles in CI. Today, Tracy is the Founder and Principal at Berry Insights, a CI consulting firm. Tracy and her winemaker husband Jon spend most of the year in Burgundy, France with dogs Bella and Bailey. When not in France, they live in Santa Rosa, in the heart of California wine country.
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