Jonathan Dunnett
Inducted: 2023
Specialties: Primary Research, Secondary Research, Qualitative Research, Market Analysis, Market Intelligence, Technologies, Product Analysis, Open Source Intelligence, Startups, HUMINT
Geographies: North America, Asia
Industries: Banking and Finance, Construction, Consulting, Education, Food and Beverage, Insurance, Manufacturing, Non-Profit, Technology, Textiles and Apparel
Jonathan is the founder and CEO of Enable Leaders and a 2023 inductee into the Council of Competitive Intelligence Fellows. His journey into the world of competitive intelligence began by accident in 2008 while in business school, and it quickly became clear that he had a natural acumen for the field.
Over the years, Jonathan has worked across a wide range of industries and geographies, supporting organizations from early-stage startups to top global enterprises. He began his career as an independent consultant before joining ShiftCentral, and later expanded his CI work through roles with Venn Innovation, Atlantic Fintech.
Jonathan’s expertise spans market and competitor analysis, customer research and segmentation, and go-to-market strategy. He is skilled in both secondary and primary research methods, and is especially passionate about enabling strategic decisions through practical, evidence-informed insights.
A frequent speaker and writer, Jonathan is committed to making competitive intelligence more accessible. Today, he continues to consult, train, and share his knowledge to elevate CI capabilities across organizations of all sizes.
More Information: