Jonathan Dunnett
Inducted: 2023
Specialties: Primary Research, Secondary Research, Qualitative Research, Market Analysis, Market Intelligence, Technologies, Product Analysis, Open Source Intelligence, Startups, HUMINT
Geographies: North America, Asia
Industries: Banking and Finance, Construction, Consulting, Education, Food and Beverage, Insurance, Manufacturing, Non-Profit, Technology, Textiles and Apparel
Jonathan Dunnett is a Council of Competitive Intelligence Fellow (inducted 2023) with 18+ years of experience helping organizations turn the right information into strategic decisions. Today, he applies competitive intelligence principles to two ventures: as Speaker Growth Strategist at jonathandunnett.com, he helps keynote speakers build AI-visible, relationship-driven business development systems; as founder of Enable Leaders, he runs a curated executive coach matching service connecting professionals with vetted coaches. A frequent writer on strategic intelligence and business development, Jonathan also organized the first TEDx Moncton in 2013 and has run 75+ events since.
Over the years, Jonathan has worked across a wide range of industries and geographies, supporting organizations from early-stage startups to top global enterprises. He began his career as an independent consultant before joining ShiftCentral, and later expanded his CI work through roles with Venn Innovation, Atlantic Fintech.
Jonathan’s expertise spans market and competitor analysis, customer research and segmentation, and go-to-market strategy. He is skilled in both secondary and primary research methods, and is especially passionate about enabling strategic decisions through practical, evidence-informed insights.
A frequent speaker and writer, Jonathan is committed to making competitive intelligence more accessible. Today, he continues to consult, train, and share his knowledge to elevate CI capabilities across organizations of all sizes.
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