Competitive intelligence teams rarely struggle because their work lacks quality or insights.
They struggle because their impact is often unmeasured, unclaimed, or misunderstood.
In this live interview facilitated by Ellen Naylor, David Kalinowski, a CI expert with more than 35 years of experience, will candidly discuss why CI functions are too often viewed as cost centers rather than strategic partners, and why it is essential to consistently demonstrate business impact.

Drawing from his proven ROCI® (Return on Competitive Intelligence) framework, built on the foundational thinking of Jan Herring and refined through real-world executive application, David will discuss:

• Why insight alone is not enough and why CI leaders must proactively defend and demonstrate value

• Why defining “benefits” of CI is where most teams fall short in calculating ROI

• How to shift from activity reporting to decision accountability

• The critical questions to ask stakeholders before and after delivering intelligence

• The four core elements of the ROCI® framework and how they work together

If you want your CI function to move upstream into strategic conversations and remain there, this discussion will provide the structure, language, and leadership mindset required. Because if you do not clearly demonstrate the value CI creates, who will?