Derek Johnson

Inducted: 2015
Specialties: Primary Research, Secondary Research, Market Analysis, Product Analysis, Scenario Planning/War Games, Risk Management, Reputation Management
Geographies: North America, Europe, Asia
Industries: Consulting, Professional Services, Technology

I am fiercely protective of Aurora WDC’s brand and stakeholders (staff, clients, partners, and advocates). Accomplishing this – while at the same time, remaining rooted in my own values, corporate ethics, and applicable laws – is incredibly important to me. I am acutely aware of the legacy I’m working to leave during my time here.

I’m a finance-driven leader who supports Aurora WDC’s portfolio of research, software, and training capabilities. By ensuring a strong financial foundation, we can better succeed in our mission of designing our offers to help our client partners uncover new ways of collecting data and intelligence, and converting those findings into insights that drive choice- and sense-making for the organizations they serve. Translating this to the greater good of the professional communities I serve, such as the Council of Competitive Intelligence Fellows, is how I want to be remembered.

I’m proud to be a Blugold (UW Eau Claire), a Badger (UW Madison), a CFA charter holder, and a lifelong learner with Northwestern. These academic achievements have undoubtedly shaped me, but it’s the nearly two decades of practical client and program experience that has made me the intelligence professional I am today.

My brother Arik entrusted me to help him guide the future of his firm, and I still fondly remember the day I helped him ‘set up shop’ in a portion of our mom’s beauty salon in 1995. I’m proud of him, and invite you to listen for some classic Johnson Brothers stories (new and old) on our podcast, Running into the Fog (https://runningintothefog.podbean.com/)

My beautiful wife, Allie, and I have four awesome kids, who represent the living legacy of what truly inspires and motivates me.

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