Alysse Nockels
Inducted: 2018
Specialties: Primary Research, Secondary Research, Data and Analytics, Qualitative Research, Quantitative Research, Technologies, Product Analysis, Scenario Planning/War Games, Win/Loss, Building CI Programs, Leading CI Programs
Geographies: North America
Industries: Aerospace and Defense, Technology, Telecommunications, Cybersecurity
Alysse has been building and leading competitive intelligence programs for over 2 decades, holding CI leadership positions at Elastic, Tanium, McAfee, Intel, and Lockheed Martin. Most recently, she is VP of Competitive Intelligence at Palo Alto Networks. She is an accomplished speaker, leveraging her years of experience building CI programs, researching competitive landscapes, forecasting competitor software releases, influencing product direction and company strategy, analyzing win/loss, and developing competitive positioning for sales and marketing teams. She served on the SCIP Board of Directors, was inducted into the Council of CI Fellows in 2018, and co-authored A Practical Guide to Competitive Intelligence.