CI Fellows Webinars Series
ROI of Win/Loss Analysis: Reflections from Two Veterans
June 25, 2019
You will not find a competitive intelligence practice that has a greater Return on Investment than Win/Loss analysis. Win/Loss analysis is an almost real-time feedback mechanism to tell the business and decision makers what is resonating (or not) with customers. It delivers clear guidance on what the business needs to do to improve their offerings, capabilities and processes. Particularly in B2B settings, if done right, Win/Loss analysis delivers critical insight to all stakeholders and decision makers inside the business.
Ellen Naylor and August Jackson are two veteran Win/Loss practitioners. Join us for a free-form conversation and Q&A consisting of three (3) decades of Win/Loss lessons learned and advice. Ellen will share her perspective as a practitioner, consultant and author working in diverse B2B industries. August will share his experience as a practitioner in dynamic B2B markets.
The Status of Competitive Technical Intelligence in the US
May 29, 2019
Competitive Technical Intelligence (CTI) is a specialized CI activity that helps technology-based and technology-reliant companies sustain a strong business position in competitive markets and develop future growth opportunities. In this webinar, Drs. Tom Tao, Brad Ashton, and Craig S. Fleisher report on recent CTI developments that can bring insights to competitive intelligence professionals.
Improving CI Practices: Learning from “Failures”
April 30, 2019
Some of the most valuable lessons learned in CI occur when projects take an unexpected turn — or even miss the mark. CI Fellows and Meritorious Award winners Pat Bryant, Cliff Kalb, Ken Sawka, and Kirk Tyson have seen and heard some of the best turns, misses, and lessons over decades of practice in the field. Join us as they share real cases of perceived mistakes and how they applied the lessons to improve their CI practices.
Cultivating Leadership in Competitive Intelligence
March 26, 2019
Council of Competitive Intelligence Fellows President Cynthia Cheng Correia interviews author, strategy expert, and CI Fellow Dr. Helen Rothberg on leadership and CI. Helen shares her insights, advice, and tips from her experiences and her recent book, The Perfect Mix: Everything I Know About Leadership I Learned as a Bartender (Simon & Schuster).
CI Fellows’ Global Perspective: The Canadian, Portuguese and United Kingdom Communities of Practice
February 20, 2019
In this kick-off to our Global Practice Webinars Series, Competitive Intelligence Fellows Luis Madureira, Rostyk Hursky, and special guest SCIP UK Chapter Chair Graeme Dixon share their perspectives and practices, discuss their international experiences, and offer insights to CI.
The State of the Practice Community: Where Are We & How Do We Grow?
January 30, 2019
This is the recording of the Council of Competitive Intelligence Fellows’ January 2019 kick-off the Council’s webinars series. Council President Cynthia Cheng Correia and Vice President Dr. Craig S. Fleisher lead an introductory discussion exploring the state of the competitive intelligence (CI) practice community and questions the community should be asking. This webinar is part of the CI 20/20 discussion series conducted by Craig and Cynthia across webinars, conference and meeting events, and tweet chats.
CI Fellows Tweet Chats
CI Fellows conduct tweet chats on current topics and to follow up on topics from a recent webinar. Please check our Events calendar, Twitter, or our LinkedIn community group for announcements on upcoming tweet chats. For more about our tweet chats and how to join, please check out this FAQs on #CIFellowsChat.